• What is your assessment of the Internal (Micro) and External (Macro) environment this business exists in? Are there any critical factors you must consider before you continue with this idea? • For the operational plan, please outline the organization structure. Also, will the organization be utilizing specialization or departmentalization? Will the decision making be centralized or decentralized? How exactly will the company work/operate from the moment a customer walks in to when they are leaving (Post purchase)? • How will your team create customer awareness and ensure customer retention and loyalty? What type of Information System will the company implement to prevent customers from churning?