To: Consultant
From: Mary Smith, Partner,
Subject: WeWork consultation
Our new clients, WeWork’s CEO Sandeep Mathrani and COO Shyam Gidumal, will be coming in the week of October 12, 2020 to discuss the company’s future. Its senior leadership is especially concerned with improving its public perception following the fallout with Adam Neumann and reconciling its sustainability mission with significant investments from the Saudi Arabian Public Investment Fund (PIF).
Plan to speak with them for three to five minutes about how the company can improve its sustainability image. You should research a company that has successfully marketed itself as sustainable and pitch something similar for WeWork’s new strategy (explain how the company compares to WeWork) You will also need to demonstrate you understand how the WeWork’s mission, its current and future employees, and its shareholders would benefit from new marketing and investment strategies.