Organization’s industry or purpose.
You have been hired as a marketing consultant in your company, or a company or public service organization of your choosing. The organization is asking you to identify a sample population to determine the demand for a product or service they are planning to offer. You will need to provide an unbiased sample survey that best represents the population.
In your post,
State the organization’s industry or purpose.
Identify the product or services selected for conducting the survey.
State the problem that the product or service will solve.
Explain what the organization wants to learn about the product or services from the survey.
Explain how and where you determined your sample population and why your sample choice will get you the data you need.
Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.
Sample Solution
The organization in question is an e-commerce company that sells a variety of products, including clothing, electronics, toys and home goods. The product or service I have chosen to survey for this example is the customer service experience offered by the company. Specifically,
the organization would like to determine customer satisfaction with their customer service interactions—including response time and helpfulness of employees—in order to inform future decisions regarding their customer service strategy.
In determining a sample population for this survey, I chose to select individuals who had recently interacted with the company’s customer service department in some capacity. To do so, I reviewed data from the last month’s worth of customers who contacted customer service via phone calls or emails about product issues or returns/exchanges. From there, I identified 500 unique customers who fit this criteria; these customers will be used as my sample population for conducting this survey. By surveying recent customers who already interacted with customer services directly and experienced it firsthand, we can get an accurate representation of current customer perceptions towards our customer services and use that data to improve our services going forward if necessary.
I determined that 500 people was an adequate sample size to represent our target population because it allows us to make statistically significant conclusions about our results without overburdening those surveyed or misrepresenting any demographic groups within our target population due to skewed proportions within a smaller number of responses (Graziano & Raulin 2013). This also allows us sufficient margin of error in interpreting our results meaningfully (American Association for Public Opinion Research 2018).
Overall, selecting a random sampling from recent customers who already interacted with the e-commerce business' customer services gives us insight into how satisfied they are with the current offering which can then be used as meaningful feedback going forward on how best we may expand upon what we offer them in terms of improved experiences when engaging with us through various channels such as phone calls or emails..