Owning my own tow truck company

  For this assignment explain your product's attributes, which are the specific characteristics that define your product (or service). These attributes can be either tangible or intangible, or both. In addition, check your product's attributes by including the perception of your consumers. Explain what you can do to differentiate your product from your competitor's, based on this information. This can be done by asking a couple of your potential customers, and researching your competition.