Owning my own tow truck company

    This week you learned how important it is to develop your branding and differentiate your product. As you do this you want to remember to look at this from your customer's point of view. focus on the one, most significant advantage, and then brand your product accordingly. Explain how yours is different and better than your competition. For your branding strategy, discuss why people should buy from you, who your target customer is, and how you will fulfil your brand's promise and provide value and service to your consumer. You may use any of these: product, image, people, service, or channel differentiation. Include a supporting narrative to explain your decisions.