packaging exercise

packaging exercise Instructions from teacher : Go to a store (grocery store, drug store, super market, etc.) and spend some time looking at the packaged goods. Choose a product that you think has either a very bad or very good package, in terms of marketing communications. Write no more than a 2-page (single spaced, at least ? inch margins all around, 12 point font) analysis of the package and what you think makes it either good or bad. What does the package communicate about the product/brand? How does it do this (executional elements)? Is that message consistent or inconsistent with what you think the overall marketing communication/branding objectives are for the product? Your evaluation may suggest more effective packaging in the future, if you think the current packaging is lacking in any respect. As with the ad critique, above, it should be both of great practical relevance and it should also demonstrate a familiarity with relevant concepts and methods covered thus far in the course. Your analysis and your (photos of) package are due at the beginning of class.