Persuasive Messages

Persuasive Messages Order Description Understanding of a successful business communication through reading, writing, and small group discussions. COURSE SYLLABUS (QA/CE/01) Course title    Management communication Course code    MGT 102 Credits    3 hours Prerequisite(s)    None Study program(s)    UGR A.    Purpose statement B.    Course description C.    Textbook(s) No.    Author    Title    Publisher 1    Locker, Kitty, and Kaczmarek, Stephen.      Business Communication: Building Critical Skills, 5th ed.      McGraw-Hill International Edition, 2011. D.    Reference texts E.    Other resources F.    Course learning outcomes Upon the successful completion of the course, students are expected to … No.    Learning Outcome 1    Adapt business messages to type of audience and workplace situation 2    Display awareness of the values, beliefs, and practices in other business cultures 3    Compose well-formatted business letters, memos, and emails 4    Choose an appropriate structure for positive, negative, and persuasive messages 5    Display active listening skills 6    Plan and conduct effective business meetings G.    Course outline Week    Topic    Supplementary Material 1    Course Outline Introduction    In class writing exercise 2    Module 1 (Business Communication, Management, and Success) 3    Module 2 (Adapting your Message to your Audience) Small Talk in the Business Environment    Homework Assignment #1 4    Module 17 (Listening- Face to Face Communication) 5    Communication over the Telephone 6    Presentation skills     In class group presentations 7    Module 6 (You-attitude)    In class writing exercise 8     MID-TERM EXAMS 9    Module 7/10 (Positive Emphasis/ Informative and Positive Messages)    Homework Assignment #3 10    Module 11 (Negative Messages) 11    Module 12 (Persuasive Messages)    Homework Assignment #4 12    Module 13 (Email Messages)    In class writing exercise 13    Module 9 (Format for Letters and Memos) 14     Final Exams