Persuasive Speech

Persuasive Speech Order Description PERSUASIVE SPEECH = 200 points (100 points for speech/100 points for FULL SENTENCE outline To persuade you must first know your audience: what are their attitudes, beliefs, values, behaviors, and opinions in regard to the topic? Knowing these key things about your audience can keep you from saying or doing something during the speech that may offend, and can also help you find common ground with an audience who may have opposing views. This is the purpose of conducting the class survey. Topic Choice 1. Topics chosen for this speech should be problem-related, meaning there must be some kind of issue that needs to be solved. These speeches should be presented with the following Main Points format: • Main Point #1 State the problem (provide supporting evidence that a problem exists) • Main Point #2 State the cause of the problem (provide details, references etc. demonstrate the cause of the problem. • Main Point #3: Provide a Solution to the problem (provide action steps and things the audience can do to help solve the problem.) 2. Topics that are policy-related are usually easiest. Examples might include health-care reform or the failings of standardized testing. Research your topic and pack your speech with lots of statistics, facts, quotes from credible people, and emotional examples (pathos/needs). 3. Avoid "big issue” topics, as they are overused, unoriginal, and many times audience members “shut down” mentally just hearing the topic name. However, you might change their mind about a smaller part of that issue by narrowing the topic. You may not convince someone to change their position on abortion, but you change their views on parental notification. The long appeals process for death row inmates is a much better choice than a full-on values topic like banning capital punishment. 4. Try to choose a topic that not everyone agrees with or is basic “common sense”, otherwise there's no persuasion going on. No one will disagree that smoking is bad for you, that you should wear your seatbelt, or that you shouldn’t drink and drive. So stay away from these common topics. However, that does not mean you pick something deliberately to shock or offend; speech topics that could be interpreted as racist or biased against any particular group should be avoided. Think about this: the object of this speech is to persuade your audience. If audience members feel offended, they surely aren't going to be persuaded. I firmly believe in free speech, but this class is not the appropriate forum for some ideas you may have. Please save them for another venue. 5. Whatever topic you choose, it should be something you're passionate about, because that energy and enthusiasm will come through in the delivery of the speech, boosting your credibility with the audience. Requirements: 1. 7-8 minutes long, not to exceed 8 minutes! 2. Should include a minimum of one psychological appeal (chapter 16 Maslows Hierachy of Needs). Illustrate a connection between your topic/position and the audience by demonstrating how it fulfills one or more of their needs (physiological, safety & security, self-esteem, success, social, or self-actualization). Ex. Purchasing a home security system fulfills our safety/security need). 3. Introduction must clearly include the speaker’s qualifications and credibility on the topic. 4. Conclusion must have a specific and detailed audience action step that asks the audience to take action-- and makes it easy for them to do so. Hand out a petition for students to sign, or a self-addressed stamped envelope to mail to someone. Make your action step as easy as possible, because most people are very busy and/or very lazy. If you ask simply end with "call your Congressman," they won't. FYI: without this part, your speech is not persuasive! 5. Power Point (minimum 3 slides, not including title slide) is required for the persuasive speech. Other visuals (handouts, objects etc) may be used along with power point. 6. Minimum three outside (researched) sources, clearly cited in the speech and at the time any information from said source is used (otherwise it is plagiarism). Verbal source citation should be clear and should include the date referenced. Sources should be academic and nature, or from unbiased organizations / universities. 7. Full Sentence Outline (Preparation Outline) • This is the full-text, full-sentence version of your speech using the Standard Outline template posted on BlackBoard. It must be typed, I will not accept hand hand-written papers. • Sources must be included in the text of the speech (with dates for full points), and must also be listed at end of outline as “Cited Sources” in either APA or MLA format. • Due immediately before you speak. Late preparation outlines will not be accepted after the speech is given and preparation outline points will be forfeited. 8. Delivery Outline (Note Cards) should contain only key words and phrases that assist in the delivery of the speech. Statistics and full quotations may be complete sentences. You are not required to turn in your note cards. Name:____________________ Working Outline Topic: ________________________________________________________ General Purpose: To Persuade Specific Purpose: (This is your objective what you want the audience to understand and do as a result of your speech) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Central Idea: (This is your thesis statement – one sentence that summarizes your topic) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Main Points: (These are questions that will eventually become your main points) I. __________________________________________________________________________________________________________________________? II. __________________________________________________________________________________________________________________________? III. __________________________________________________________________________________________________________________________? Thesis Statement Thesis Statement Once you’ve settled on a specific purpose for your speech, you need to create a thesis statement. The thesis is a single, declarative sentence that reflects the central idea you wish to communicate to your audience. The thesis statement is what you say to your audience in the Introduction of the speech that previews what you will talk about without saying “Today I will talk about”. The thesis is based on the specific purpose statement. The thesis repeats or paraphrases the subject and predicate from the specific purpose and then relates the information to the audience – they why they need to listen part! Three Parts of a Thesis There are three parts to an effective thesis statement. 1. The subject states what you are talking about (the topic) 2. The predicate states what you will say about the topic (the main points) 3. Audience relationship: a. Gives the audience a reason for listening. b. Connects the topic with the audience. Examples of Correct Thesis Statements An effective thesis statement includes the subject, predicate, and audience relationship. Thesis statements repeat or paraphrase the subject and predicate from the specific purpose. 1. Breast cancer is a rising concern with all Americans across the United States, but with the right knowledge and awareness a life could be saved 2. Stretching is a form of body piercing, with deep historical roots, that is helping many around the globe achieve their desired appearance despite the strenuous process and health risks. 3. The sport of Schutzhund includes three phases of dog training, often misunderstood it does not teach dogs to be aggressive. 4. Skin cancer is the most common type of cancer in the United States but is highly curable if detected early and treated properly. 5. Many people do not think they have to worry about date rape drugs, but if you know what to look for when clubbing you could avoid becoming a victim. 6. The invention of the synthesizer has influenced several genres of music and even led to the creation of the electronic music genre, which is based primarily on its use. 7. American’s obsession with aging has prompted some to consider a reconstructive and cosmetic micro-pigmentation procedure to restore their youthful appearance, but this procedure has risks. The Specific Purpose Statement Specific Purpose Statement After a speaker has determined the “general purpose” for the speech (to inform, persuade, or entertain) and chosen a speech topic, the specific purpose statement needs to be developed. A “specific purpose statement” is what you want your audience to know/understand after they’ve listened to your speech. The specific purpose statement helps speakers identify their main points and narrow the topic sufficiently to fit the time limits. It focuses on precisely what you want your audience to understand, know, feel, believe, or do. Note that the verbs for the Informative Speech include: know and understand. The verbs for a Persuasive Speech include: feel, believe, agree, and do. If your goal is to inform the audience, be careful to avoid any persuasive verbs in your specific purpose statement. Be careful that your specific purpose is not a persuasive speech you are not trying to get your audience to agree with something or take action of some kind – you are just presenting facts. An effective specific purpose statement includes both what you will talk about (subject) and what you will say about it You do not say your specific purpose to your audience. It is just part of a speaker’s organizational plan as the outline is developed. Format for Specific Purpose 1. The specific purpose can begin with the phrase “After listening to my speech, my audience will know/understand…. 2. The specific purpose also includes what you will say about the topic. a. It should be specific. b. It should reflect your main points. Correct Informative Specific Purpose Statements An effective specific purpose statement includes the correct phrase, what you will talk about (subject), and what you will say about it. 1. After listening to my speech, my audience will know/understand the history of the electric synthesizer and the role it has played in music, past and present. 2. After listening to my speech, my audience will know/understand what breast cancer is, what causes breast cancer, and risk factors that can help prevent breast cancer. 3. After listening to my speech, my audience will know/understand the benefits, risks, and uses including reconstructive and cosmetic purposes of a micro-pigmentation procedure. 4. After listening to my speech, my audience will know/understand the origin of the Rastafari movement, their way of life, and beliefs. CST 100 Professor Rhonda Bowen Full-Sentence Outline Description A good quality speech requires good organization and a clear purpose. Developing a full sentence outline will help you in your speech planning and preparation. The Full-Sentence Outline is a complete version of the speech in outline form (see Example provided). The full-sentence outline requires you to select a speech topic, write a specific purpose statement, develop a thesis statement, organize main points, develop the main points with supporting material, cite sources, create an introduction attention-getter, create a conclusion clincher, add transitions, identify when and what type of visual aids will be presented if needed, and document sources cited in an MLA or APA Style. The full-sentence outline is not a manuscript from which to read your speech. The purpose of the full-sentence outline is to ensure you develop a detailed speech and include all of the required parts of the speech. Steps to develop a Full-Sentence Outline 1. Use the Full-Sentence Outline Format provided to develop your outline. 2. Determine your speech topic – approval required 3. Determine your specific purpose statement (See Information provided) 4. Determine your thesis statement. (See How to write a thesis statement provided) 5. Organize Main Points. 6. Develop your main points with supporting material. 7. Cite Sources in the Body of the speech outline to document information. a. Use a minimum of 3 sources and cite in the Body of the speech. b. Do not Cite Sources in the Introduction or Conclusion. c. You can use a quote or paraphrase the information you cite. 8. Add an Introduction Attention-Getter using a recommended attention-getter technique (See Examples) 9. Add a Conclusion Clincher using a recommended technique (See Examples) 10. Add transitions to the speech outline (See Examples) 11. If you are using a visual aid you need to Add visual aid notes to the speech outline 12. Create the Reference List at the end of the outline (MLA style preferred) INFORMATIVE/PERSUASIVE SPEECH Full Sentence Outline Worksheet Use full, complete sentences as you complete your preparation outline. Speaker: Title: Speech Purpose: Thesis: INTRODUCTION Attention material: Initial audience relevance: Initial credibility: Thesis: Preview of main points: Transition to body: BODY (Add as many main points, subpoints, and subsubpoints as needed.) Main Point 1: ?Subpoint A: ?Subpoint B: Transition: Main Point 2: ?Subpoint A: ?Subpoint B: Transition: Main Point 3: ?Subpoint A: ?Subpoint B: CONCLUSION Marker to conclusion: Summary of speech thesis: Summary of main points: Audience take-away: Clincher: