Place, Promotion, and Measurement

  Place: Research how the product/service is distributed (physical, retail, virtual, subscription, social media, etc-) and addess these key areas: where will the product be sold? What distribution factors do you need to consider? What distribution strategies will you employ and why? Promotion: This section will devise the communication strategy related to the product/service- Addess these key areas: What is the ptrpose/objective of the communication (awareness, leads, sales, etc-)? What is the ideal promotional mix? Key Performance Indicators: Establish 3-5 key performance indicators that will indicate success or failu'e of the marketing plan- Evaluation and Control: How often do you plan to measue performance and how do you plan to revise the product, price, place, or promotion if needed? With respect to Evaluation and Control, describe how results will be compared with planned goals to identify deviations along with suggestions for corrective actions where necessary-