Macy’s Has a Plan to Survive the Retail Apocalypse – Is it working?
- The Department store industry has been struggling to respond to external challenges. What were the key opportunities, threats, and strategic issues of this industry since the beginning of the century up till 2019? (25 marks)
- Macy’s has been struggling with its market share and profitability. Provide a comprehensive and well-integrated strategic analysis using the Resource-Based View (RBV) on the key strategic resources that Macy’s possesses (e.g., tangible resources, intangible resources, and organizational capabilities). Are these resources able to create sustainable competitive advantages for Macy’s to turn around its performance in the coming years? (25 marks)
- What are the changes that Macy’s made to deal with its declining performance? Did this plan turn around Macy’s performance? How would you evaluate these strategic decisions? What strategies would you recommend to Macy’s for the coming years and why? (25 marks)
- Based on your analysis and recommended strategies, what should be the implementation plans for Macy’s under the huge challenge from environment change? You can develop your implementation plan based on strategic leadership, control systems, learning organization, organizational culture, and other relevant strategy implementation concepts/theories. (25 marks)