Porsche

        1.Should Porsche move into the sport-utility market? Did it have other options? What would you have recommended at this time? 2.Because of the success of the Boxster, its main production plant in Stuttgart-Zuffenhausen near its headquarters worked at near capacity. Where should it locate its new plant to build the new SUV? How important was it for the new model to be “made in Germany”? 3.By moving into the SUV market, did Porsche remain true to its brand? What does that mean in 1998?