Question 1. Write a one-page synthesis on “positioning” that uses course content, the article that you were given to read during reading week, and other sources. Your answer should present a definition and an explanation of what positioning is and how it relates to strategic marketing. You should refer to a minimum of 5 articles / sources of information to discuss the concept.
Question 2. Two key trends that currently affect the hospitality and tourism sector are (a) wellness and (b) sustainability. Pick one of those two trends, define it, and explain how an organization of your choice has made efforts to (re)position itself around that trend. (Reminder: one of the articles you had to read was about wellness