President's Choice Financial

Q1: How attractive was the Canadian banking industry at the end of 2013? How attractive was the no-frills segment? (300 words) Q2: What resources and capabilities did PC Financial use in its efforts to compete in no-frills banking services? (300 words) Q3: What was PC Financial’s competitive strategy? What should be its next move – Why? (This is your chance to be creative using the concepts discussed in class) (400 words)