Principles of Finance I

Discussion Prompt #2 – Financial decisions, return, risk, and the firm’s value are all related. The world of finance is intertwined in the daily decisions that are made by the organization. For this discussion, consider a key event that is being considered at your company. This could be the launch of a new product, opening another location, etc. In your response, provide specific examples of how these areas are related to the decision that the organization must make when deciding whether to move forward with this project.