The goal is for viewers to identify with characters who use them and make positive associations between the featured products and their own lives. It also helps establish brand recognition and recall for those viewing it. As such, product placement can be an effective way to reach potential customers by providing subtle suggestions rather than overt messages about using certain items. I have personally seen instances of product placement used as a form of advertising in many movies and TV shows I have watched over my lifetime. For example, when I was younger, I remember watching a scene in the classic film Jurassic Park where two characters are driving through a dense jungle while drinking from Pepsi cans. Not only did this visually suggest that Pepsi can quench one’s thirst even under extreme circumstances, but it also left me feeling like if I bought similar beverages then perhaps I too could live life on the edge. Another instance was when I watched an episode of Modern Family; there was a scene where all members of the family were sitting around playing with Apple iPads at breakfast time—instantly creating an image that these devices are essential parts of daily life for modern families everywhere as well as creating familiarity with Apple's logo amongst viewers like myself who had never interacted directly with Apple products before then. Finally, another memorable moment was during a particularly intense fight scene between Batman and Bane in The Dark Knight Rises; right after Batman throws his grappling hook up onto Bane’s plane, he pulls out his phone which happens to be Samsung Galaxy S III device—which seems specially designed just for him given how seamlessly it fits into his hand (and clearly suggests Samsung as being something that superheroes must invest in). In conclusion, companies benefit from product placements because they recognize how powerful visual images can be when embedded within stories we enjoy watching or reading about- whether it’s instant identification with specific brands associated with our favorite heroes or simply dreaming about achieving greatness because we saw someone else do so while wielding branded tools-and thus seek ways to increase their presence across various media platforms accordingly . To put things succinctly: Product Placement is growing more popular due its ability to reach vast audiences through interesting visuals as part of larger narratives which ultimately create memorable experiences that leave lasting impressions upon viewers..