Professional Identity and digital footprint

What was your experience in creating your personal engagement map? Do you think it will be helpful/useful for you? Why/why not?
What kind of thoughts did you have about your professional identity and digital footprint before doing the activity? How were these thoughts changed by the activity?
What did you learn from doing this activity?
After learning about the Lederer and/or Benerji situations, what do you think are the main benefits and risks associated with your digital footprint and online identity?
In the future what can you do to enhance your digital presence and professional identity to make yourself more attractive to prospective employers?