Public health campaigns

  1. Read the article by Wright et al. (BB 14) and review the slides. What might be the 3 most challenging aspects of developing a public health campaign? Do not just provide a list. Discuss what the challenges are and why they are challenges. 2. Read the article by McGinty et al. (BB 16) and review the slides. Answer all the questions below. a) What is stigma? Provide one example of a stigmatized condition. b) How does stigma affect individuals? c) How does stigma affect health policy? d) What communication strategies do McGinty et al. suggest to reduce stigma? 3. Review the article by Fairchild et al. (BB 17). a) Identify 2 fear-based public health campaigns. b) What are the advantages and disadvantages of fear-based campaigns? c) How might you apply what you learned in this article to the public health campaign that your group is developing?