Public relations

  Analyse the role and impact of public relations in online campaign Choose any online campaign and write the role of PR in this campaign and what is the impact of PR on the campaign Please refer to the essay assessment criteria. 1. Written expression § Writes fluently and develops a logical argument § Demonstrates technical accuracy in terms of punctuation and grammar 2. Relevance to the essay question § Addresses the essay question fully § Offers comprehensive scope and literature review relevant to topic 3. Analysis and evaluation § Demonstrates outstanding grasp of key concepts, including public relations and chosen topic § Demonstrates highly analytical, critical understanding and interpretation § Supports claims and conclusion through evidence presented in essay 4. Research and references § Demonstrates outstanding use of evidence and sources, including MCC385 unit materials § Uses APA style accurately 5. Structure § Offers clear introduction and conclusion § Develops logical and coherent argument § Meets word length (1500 words) try to short the paragraphs.