Ready for the digital future?

  In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66)." Is your client using technology to improve human happiness? How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0.