Reference groups and their influence on nonprofit target audience behavior.

Sample Answer

Reference groups are a fundamental concept in social psychology and consumer behavior, profoundly influencing individual attitudes, beliefs, and behaviors, including those related to supporting nonprofit organizations.

What are Reference Groups?

A reference group is any group that an individual uses as a standard for evaluating themselves and their own behavior. These groups provide frameworks of beliefs, attitudes, and behaviors that individuals adopt or modify based on their perceived membership or aspiration to belong to that group. They serve as a point of reference in forming values and making decisions