Resources and revenue management

Research through its web sites and centralised reservation systems, a hotel company, in order to illustrate their yield management activities, seasonal pricing, packages and other pricing promotions. Question 1, Discuss and review the role of revenue management within your chosen hotel company. You answer should include; • the strategy used by them to manage room capacity in order to maximise on revenue • their tactics such as pricing strategies, market segmentation, direct sales, portfolio of company • yield management strategies – use of agencies, 3rd parties, use of apps, role of central reservation system. Question 2, Critically evaluate and review the usefulness of hotels performance indicators which they use to maximise their businesses efficiency.