Drawing on your understanding of Logos, Pathos and Ethos, analyze the argument presented by Chabris and Simons: • How do they build their case in what they see as the problems of relying on one’s memory? • Do they play on the emotions of their audience or do they rely more heavily on facts and studies? • What is their tone as authors? Reflect on why the top three comments were found to be convincing by so many other readers. What techniques using logos, ethos and pathos did they use to make their points so effectively? Then, compare the readers’ choices to the top three New York Times Picks. Do you think the Times approach to ranking comments is effective? Is it needed? Why or why not?
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