Role of culture in influencing the governing principles and core values of an organization

“have also learned the critical role that culture plays in influencing the governing principles and core values of an organization. Flexibility in organizational structure is also fundamental to improve alignment with the rapidly changing conditions within contemporary consumer markets.”

What are some of the strategic gaps that you have uncovered about Apple? What changes do you feel Apple needs to make to these current practices in order to address these struggles, which ultimately influence market share?

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