Sales and Marketing for Airline and Airport Managment

    select a company/ organisation of your choice. For this chosen case 1. Briefly introduce the company/ organisation. 2. Identify and explain the product/service they provide, paying attention to core and supplementary service as well as tangible and intangible elements. 3. Using segmentation principles identify and explain the target markets for your chosen case, based on a discussion of the product and the promotion that is undertaken by your chosen company/ organisation. You must be able to identify and discuss at least two different target markets, so choose your case wisely. 4. Select two current key drivers of external change and evaluate how they may affect the service provision of your chosen company/ organisation, with a particular focus on product and promotion.