Sales managers typically have direct reports who are sales associates, and the sales associates need training to further the effectiveness of their communication skills when trying to make a sale. The type of communication may vary based on the industry. For example, a pharmaceutical sales representative’s communication skills will differ from those of a sales engineer who facilitates the sales process for technologically advanced products, such as aircrafts.
Select an industry that involves sales and answer the questions below. Remember, “everyone sells,” so consider a wider market than retail sales (Castleberry & Tanner Jr., 2022).
Based on what you already know and any further research you conduct about the industry you selected, what are 2 communication skills that can be used to have a positive effect on the sale?
Why are these skills important?