SANTA CRUZ BICYCLES

Posted on by Leakey

Case Study Questions
Would you consider this transformation to be incremental or radical? Why?
What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign? Why was that factor the key?
What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes it did?
Why is this story more about change management than software implementation?

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