Shanghai, China Market

Shanghai, China Market Paper details: 2.2. The Market 1.? Identify specific geographic markets within your chosen country to which you want to market your product ( I choose Shanghai in China, and product that i choose is Estee Lauder shincare). - For each market, report major forms of transportation and communication that are available. 2.? Research consumer buying habits -How and why consumers buy (generally and/or specifically to your product category) i choose skin care category 3.? Conduct a competitive analysis: identify major competitors and examine their marketing mix ? Brand names, features, and packages ? Product prices ? Promotion and advertising methods ? Distribution channels