Situational analysis - RAC (Royal automobile club of WA)

Situational analysis - RAC (Royal automobile club of WA) Follow this skelleton to do a situational analysis of RAC. The company is a western Australian. 1) About RAC Insurance (Or RAC?) -Company's Corporate & Marketing Objectives 2)Situational Analysis -External Environment:macro and micro; to include the relevant SLEPT factors, the industry situation, and competitors. -Internal Environment- The internal strengths and weaknesses -Where is this service on the goodslservice continuum? -Describe service in terms of properties of intangibility, heterogeneity, perishability and inseparability. -Describe the service in terms of core and peripheral elements and the bundles of benefits offered.