1. Why should the small business owner consider the demographics of an area when choosing a
location for opening a new business? Name some sources of demographic information that are valuable
tools to use in this evaluation.
2. When choosing a location for a new business, what are the most important criteria for the
entrepreneur to consider? Explain the connection between type of business and location.
3. How can your business location affect customers’ image and perception of your business?
4. Explain the importance of knowing the legal requirements of an area before attempting to
open a small business.
5. Give an example of a type of small business that would have the greatest chance of
succeeding in each location type. State your reason for selecting that particular business type by
giving specific advantages.
6. What is the ADA, and what is its impact on the small business owner’s site layout and design plan?