SMART objective statements for the Dove Men+ Care Campaign

  Watch the Dove Men+ Care Video https://www.youtube.com/watch?v=QoqWo3SJ73c What did Dove want to accomplish with this campaign? OBJECTIVES Produce 2 SMART objective statements for the Dove Men+ Care Campaign Use 2 of the 5 Key Words - Awareness, Acquisition, Trial, Retention, Attrition Remember objectives need to be SMART STRATEGIES Produce 2 strategic statements for the Dove campaign The strategic statements need to support your 2 objectives from above i.e. if you are "creating awareness of the DOVE brand and reaching out to 1,000 people by the end of 2022", what is your plan of attack in order to make this happen? Who did you think the intended target audience of the ad is? Be very descriptive -feel free to use the Prizm Database segments TACTICS What tactical media would you select for this campaign & why? Make sure that this supports your objective and strategy Note (Please read below): Reports are to be submitted on Blackboard at the beginning of next class week 4 (Eastern Standard Time). NO LATE REPORTS - they will not be accepted NO individual reports - May be done in groups of up to 4 people - NO individual reports Word Format - No PDFs Worth 10% of your final grade PROOFREAD FOR GRAMMAR & SPELLING Reports must have a title page, with the students’ full names and ID #s Reports are required to be coherent, logically organized and free of distracting spelling, punctuation and grammatical errors