Snapchat Inc

Snapchat Inc Order Description goal for the paper is to choose a company, identify a problem and solve it. This is a group project, and I'm in charge of the first part which is a brief over view of the company. Part 1 Factual description of a company or aspect of a company's business. This portion of the paper should be built on data and case histories selected from the business press, financial databases, annual reports, etc. As such, it is highly preferable, though not required, that you choose a company whose stock is publicly- traded. This is my current outline. Basic research for SNAP INC includes,? * History of Snapchat? * Mission Statement, Founders as well as the current management team.? * Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.? * Evaluating Liquidity, Profitability, and Activity perspective for SNAP using financial ratios.? * Liquidity: ? * Current Ratio ? * Quick Ratio? * Profitability? * ROA? * ROE? * Gross Margin? * Operating Margin ? * NPAT/Sales? * Activity ? * Days Receivable? * Days Inventory? * Days Payable? * Leverage and Coverage? * Total liabilities/net worth-intangibles? * EBIT/Interest? * Research and development aspect of Snapchat? * Identify Corporate, Business, and functional strategy.? * Research about the Internet-Software industry to identify:? * leaders within the industry * Make sure to mention Instagram and facebook and their stories function and how it influences snapchat ? * Industry trend? * Entry barriers? * Threats of new entrants & substitutes. ? * In addition, we are also going to do cross industry research to find SNAP’s competitors?