Social Media

    Twitter Explain how Twitter hashtags can be used analytically. (8 points) Type your answer here. Explain why link shorteners are helpful (a) to Twitter users and (b) for analytical purposes. (8 points) Type your answer here. Explain what a Twitter schedule is. Give an example of what one might look like. Explain how such a schedule be helpful to businesses using Twitter, especially businesses that are new to the platform. (8 points) Type your answer here. Facebook Facebook organizes a company's advertisements into "campaigns", "ad sets", and "ads". Define each one of these items. Explain why a campaign would contain multiple ad sets. Explain why an ad set would contain multiple ads. Explain why making the "ad sets" very specific helps the business. (16 points) Type your answer here. Hootsuite Explain how HootSuite can help a social media director do their job more easily. (8 points)