Why do social media marketers need to understand the behavior of consumer segments? (5 points)
Analyze the Secret Mean Stinks campaign: https://www.youtube.com/watch?v=AgLUWSIvohA https://www.secret.com/en-us/collections/mean-stinks https://www.facebook.com/meanstinks/
Which segment is Secret targeting in this campaign? Provide the demographics, and psychographic characteristics of the targeted market segment. (4 points)