Social media marketing plan for a consumer packaged good or service.

  Develop a social media marketing plan for a consumer packaged good or service. Examples include food, beverages, cosmetics, medication, clothes, cleaning items, and personal care products. • Write an executive summary (50 - 100 words). • Identify your target market and the product (good/service) that you would like to market. • Analyze the environment (economic, social, technological, legal, political). • Analyze the competition. • Choose the social media platform(s) that will be used. • Develop content for the social media platforms. • Schedule implementation of plans. • Decide on metrics to measure success. • Provide any relevant appendices.