Speech to produce a short video

You are expected to produce a short video to describe (a) your learning experience in
the BBA Program, and (b) how Strategic Management course ties to it. The following information
elaborates on this:
a) Learning experience in the BBA Program – Describe broadly what you learned in
your major.
For guidance you can review each major’s description available at:
https://www.utep.edu/business/UndergraduatePrograms/academicprograms/BusinessMajors.html
b) How this course ties to it – Describe how this course helped you in achieving two to
three of the following BBA goals:
1.1 BBA students will assess an organizations strengths, weaknesses, opportunities,
and threats and will integrate these factors into a viable strategic plan.
1.2 BBA students will analyze a firm’s financial and accounting information identifying
firm strengths and weaknesses and will develop suitable strategies to improve
corporate performance.
1.3 BBA students will recognize, measure, and analyze market demand for a product
or service and will integrate this analysis into an effective marketing strategy.
1.4 BBA students will understand the role of financial markets and institutions in our
economy and will integrate these monetary factors into an effective decisionmaking process.
1.5 BBA students will employ information technology to collect and evaluate business
data to support the formulation of organizational strategies based on the results
of their analysis