Sport sponsorship is a great way to generate revenue for a professional sports team, tournament, stadium, or individual sport. It is also a great way to promote a product, which is why it is a billion dollar industry. Naming rights for National Football League (NFL) football stadiums bring in $20 million a year. NASCAR racing teams count on multiple sponsors in order to help with costs, and minor league and major league baseball team’s count on giveaways or contests to bring in fans.
Consider yourself the marketing director for the “Frisco Roughriders Minor League Baseball Team” (real team alert!) Ticket sales are down and you need to bring in more fans quickly: Come up with promotion ideas to enable the Roughriders to draw in fans with the following in mind: Using bullet points, what age group are you targeting? How? Why? Give an example for each category:
1. Giveaway (Who is your target audience?)
2. Theme Night
3. Contest