You decided to start a new business. You see an opportunity to open up a drive-in movie theater. With the dramatic rise in gas prices, people are not traveling very far, and they are looking for a great bargain. You plan to charge only $8 per car.
Develop a name for your business and give a reasoning for the business name.
What ordinary resources will you need?
What might you add to this business that could be extraordinary?
Which resources and capabilities provide the company with a real opportunity for a sustainable competitive advantage? Why?