QUESTION 1: STRATEGIC ACTIONS
Describe at least two strategic actions the firm has conducted in the past two years.
Explain the rationale for these actions and describe their results thus far.
QUESTION 2: COMPETITIVENESS
Identify two of the firm’s major competitors. Identify the major strengths and weaknesses of each competitor.
Explain how each strategic action has strengthened or weakened the firm’s competitive advantages and potential disadvantages relative to these competitors.