Strategic Business plan

You have been running your hotel (on the HOTS software) for the last three years as a hotel branded company. The property’s owner has leased the premises to your hotel company. Your three-year contract has now ended and you are making the case the owner should confirm your services for the coming two years based on your performance. You therefore need to draw on the situation your hotel was in when you took it over, your plans for the last three years and how well you realised them, your performance in the market place, and, most importantly, your proposed plans for the hotel for the coming two years. You will need to discuss implemented strategies, actions and other business recommendations for your relevant hotel used in the HOTS. It’s important the report is supported by credible research and is appropriately referenced in APA style. It is also imperative that you apply theoretical models and other theory from your whole course throughout your report. Graphs should be used but are not included in the word count. You need to make an objective case, so a wholly positive report of your performance to date will come across as unbelievable. Use examples of things that might not have gone as planned to highlight how you have learned and adapted to the market.