1. Thinking about the Digital Marketing materials provided in the learning module this week, what are some ways you see companies using strategies like these? Find an example and try to decode the strategy underneath what they are doing. Is it successful? What’s good? What’s weak? How could it improve? How is social media changing the game?
2. Think about your own experiences as a consumer this week. Discuss any instances where a brand appealed to you through integrated channels: online, conventional advertising, direct marketing, PR? Summarize how these strategies are working in tandem as an integrated strategic approach. Are the strategies effective? Overt? Subtle? Any recommendations to improve the integration or impact?