strategic innovation

Question: Is LM's advice to "attack along the line of least expectation and least resistance" in fragrances an extension of Sun Tzu's doctrine of the indirect approach described in this video: https://www.youtube.com/watch?v=o_l89KDWQuM? For a brief description of Sun Tzu's influence also see CCK, p. 2, 16. the book will be attached later A.G. Lafley and Roger L., Martin.Playing to Win. Harvard Business School Press, 2013. Chris Carter, Stewart R. Clegg and Martin Kornberger.A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy. Sage, 2010.