Strategic management
Topic: Strategic management
Order Description
Assessment Task
Critically analyse and evaluate the business and corporate strategies pursued by Microsoft over the past 5 years.
Synthesise and critically reflect on the role of strategy within organisations engaged in business and events management
Formulate creative approaches to problem solving using well-argued critiques and valid arguments.
Demonstrate critical awareness of the ambiguous reliability of sources.
Key Resources
Your answer should be underpinned with reference to the module content.
Guidance:
You will conduct their own research of relevant literature such as market and company databases, case studies, annual reports, newspaper and business journal articles, to address the assignment task. The answer should also be underpinned by a number of strategic management theories and frameworks included in the module.
A generic issue which may affect each of the companies is the UK’s likely exit from the European Union. Your answer should address this, based on your analysis of its relative importance.