Strategies of Customer Relationship Management and E-Commerce

Strategies of Customer Relationship Management and E-Commerce Purpose of the Assignment: This assignment has a two-fold purpose: 1. To help students better understand Customer Relationship Management (CRM) and the e- ?commerce strategies via a company’s website. ?2) To find out how effectively Customer Relationship Management contribute to e-commerce. ? Requirements of the Assignment: Visit websites of The Walt Disney Company https://thewaltdisneycompany.com/ and Time Warner Inc. http://www.timewarner.com/ and identify the following: 1. The major customer-related activities on both websites and how they are supported by information technology. 2. The effective e-commerce and CRM strategies, applications and services on both websites. Write a short report in APA (American Psychology Association) style on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion. The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1” margins on all sides), excluding figures, tables, or illustrations. It should include the following parts (no title page is needed): • Your name and course information • Title of the report • Abstract of the report • Main findings with comparison, contrast, and discussion in details • Conclusion • References This assignment accounts 10% of your final grade. Grading Criteria: Grades will be based on: • The appropriate content of your report (50%). • The quality, clarity, and concise of your report (50%).