Strategy Description
Strategy Description
You are a strategic consultant to a well-known company which has a diversified business with a presence in different industries and geographical markets. You are asked to focus your strategic analysis on a particular business unit (operating in a particular industry) and make strategic recommendations for its future competitiveness. To this end, you are expected to submit a report which contains the following items:
1. The analysis of the competitiveness of the industry where the business unit is situated by having regard to the European geographical market;
2. The analysis of the strategic positioning of the company within the industry in the specified geographical market;
3. The analysis of the potential strategies that the business unit might pursue in the future;
4. Recommendations on the best strategy for the future competitiveness.
Ensure that the analysis, the critical arguments and conclusions contained in the report are supported by the real contextual evidence.
Coursework format: individual report (see next page).
Word limit: 2,000 (appendices, tables and references are not part of the word limit).
Chosen company: a well-known company well reported in the financial and business press (a public listed company).
Marking criteria:
1. Analysis of the competitiveness of the industry where the business unit is situated (mark: 30%).
2. Analysis of the strategic positioning of the company within the industry in the specified geographical market (mark: 20%).
3. Analysis of the potential strategies that the business unit might pursue in the future (mark: 30%).
4. Recommendations on the best strategy for the future competitiveness (mark: 20%).
In addition, please note, overall structure, presentation and level of research will also be important considerations for each of the marking criteria specified above.
REPORT FORMAT
1. Introduction.
2. The analysis of the competitiveness of the industry where the business unit is situated.
3. The analysis of the strategic positioning of the company within the industry in the specified geographical market.
4. The analysis of the potential strategies that the business unit might pursue in the future.
5. Conclusions and recommendation on the best strategy for the future competitiveness.
References
Appendices
GUIDANCE
Use words wisely and attach the front page inclusive of all your personal details to the report.
If you do use table, figures etc. make sure that you number and cite them in the report.
1. Introduction
Be very synthetic and outline the types of industries that the company operates in, the specific business unit which represents the focus of the analysis in the report and related geographical market.
2. The analysis of the competitiveness of the industry where the business unit is situated by having regard to the European geographical market.
Undertake a competitive analysis of the chosen industry in regard to the specific business unit.
3. The analysis of the strategic positioning of the company within the industry in the specified geographical market.
Outline the specific strategic position of the business unit in the chosen industry and geographical market.
4. The analysis of the potential strategies that the business unit might pursue in the future.
Consider and discuss all the potential strategies that might be realistically available to the business unit given the specific context of the diversified company and international markets. These might be in relation to a change of the strategic positioning or a consolidation of the current positioning.
5. Conclusions and recommendations on the best strategy for the future competitiveness.
Provide conclusive remarks and particularly discuss the best strategy that the business unit should pursue by ensuring that adequate justifications are provided. These justifications have to be consistent with the previous anal