strategy paper for the case

strategy paper for the case Philip Morris, Incorporated: Seven-Up Acquisition (A) 1. What is Philip Morris's acquisition strategy? Is it appropriate for a firm like Philip Morris? Why? 2. Does Seven-Up fit Philip Morris's criteria for an acquisition? 3. What is the maximum price that management should pay to acquire Seven-Up? (Be prepared to describe the methods you used to determine this price.) 4. What is the minimum price Seven-Up management is likely to consider?