Successful marketing requires marketing leaders to align geopolitical and cultural values. Leaders in a global environment need to understand the diverse ethical values and norms in cross-cultural markets. Marketing decisions need to be aligned with what is perceived to be ethical and moral in the market. Marketing leaders also need to understand global pricing strategies in the context of consumer behavior. In this assignment, you will research ethical, cultural, and pricing information for an intended market expansion.
Write a paper (1,250-1,500 words) in which you explore the ethical, cultural, and pricing information necessary to make an informed decision to expand into an emerging market country. Include the following in your paper:
A discussion of the cultural differences between the U.S. and the potential emerging market country. What issues need to be addressed before an expansion? How should the U.S. company prepare to address these differences?
A discussion of the legal issues that must be addressed before an expansion into the potential emerging market country. What are the legal issues, and how should the U.S. company address them?
A discussion of the ethical issues that must be addressed before an expansion into the potential emerging market country. What are the ethical issues, and how should the U.S. company address them?
A discussion of how market conditions and technology in the potential emerging market country will influence product pricing.