A. Why do marketers care about the Super Bowl?
The Super Bowl is always one of if not the most watched television event of the year. Marketing is definitely at play as well, with Super Bowl WI commercial advertisers spending upwards of $7 million for air time per 30-second commercial in 2022. The question is whether or not this is money well spent (htt0s://www.sportinznews.com/us/nfl/news/super-bowl-commercial-cost-2023-ad-money/w6bxiOd6mbd4kie0apged8h1).
NOTE: the above Is NOT an appropriate example of how to cite a source/link according to APA. It is easier for you to access here, but is not how you should cite sources in your academic work.
Find two articles (not including the one above, obviously) that examine the potential Marketing impact of Super Bowl commercials from roughly the past five years (2018 or newer). Topics might include ad effectiveness, social media integration, ad/brand awareness and retention, consumer response, etc. Write a brief summary of at least 200 words for each of these articles. Be sure to properly cite your sources according to APA guidelines.
B. Review of good and bad ads Next, review the commercials from this year’s game at: httpfiwww.youtube com/adblitz Or another site of your choosing that has a relatively complete list of the 2023 commercials.
list three eh that you thought were “good” and three ads that you thought were “bad.” Be sure to specify the brand, product, and nature of the ad clearly (you do not have to actually provide a link/citation). Analyze each one from a Marketing perspective. Why did you like or not like them? Do you think they were memorable? Do you think the ad matched the subint (what the company is selling) well? Did you like an ad but not really understand or remember what it was trying to sell? you dislike an ad and thus are less likely to buy from the company?
Does the price that adverb:ma paid to be broadcast during the Super Bowl impact the kind of ad they created or the kind of ad you would expect ? Do you feel that these ads were “worth” 56+ million? What social media connectivity did you see (hashtags, Ilnks, etc.)?