In this expansion, the ABC Company CEO has a concern if the customers are leaving the company for
her competitors. Predict the behavior of customers and how to retain customers. Analyze all relevant
customer data and develop focused customer retention programs. This data set provides information
to help you predict behavior to retain customers. You can analyze all relevant customer data and
develop focused customer-retention programs. Imagine that you are an analyst at this company and
you have to find out who is leaving and why.
The data set includes information about the following:
Customers who left within the last month—the column is called Churn
Services that each customer has signed up for: phone, multiple lines, internet, online security,
online backup, device protection, tech support, and streaming television and movies
Customer account information: how long they have been a customer, contract, payment
method, paperless billing, monthly charges, and total charges
Demographic information about customers: gender, age range, and whether they have
partners and dependents