Tesla Motors Foreign Entry Strategy: Brazil

Tesla Motors Foreign Entry Strategy: Brazil Order Description Assignment: The purpose of this assignment is to analyze and make recommendations for a company’s overall entry strategy into a foreign country. Include attention to the social, political, cultural, and economic environment of the country proposed to enter, the entry and organizational strategies the company should advance, including potential alliances with local firms, and a discussion of the ethical, negotiation, leadership, and management challenges associated with the recommendations. The chosen company for the assignment is Tesla Motors, and the country which has been selected to analyze regarding the foreign entry strategy is Brazil. Outline: Introduction: The introduction is meant to explain the assignment and give the reasons for choosing the company(Tesla) and country(Brazil). Reasons such as the growing and diversifying global electric car market, and more specifically the growing electric car market in Brazil, as well as the potential for expansion in South America and Brazil due to the market not being too saturated regarding electric cars. Tesla History & Present Position: This section is meant to give background information on Tesla Motors, its history, and its current position regarding the global automotive industry and all different electric car markets. Tesla’s Previous International Entry Strategies: This section is meant to detail how Tesla Motors has gone about entering international markets in the past, as well as the difficulties it faced or is facing internationally in all regards such as servicing, shipping, repairing, etc. Key Success Factors: This section is meant to outline different key success factors that Tesla has implemented domestically and internationally in the past, and what KSF’s will contribute or be useful for entering into the Brazilian electric car market. Brazil Electric Car Market & Direct Competitor Analysis: This section is meant to provide background facts about the history and position of the Brazilian automotive industry, specifically regarding electric vehicles. This section is also meant to complete a “Direct Competitor Analysis” regarding all the companies competing for market share in the Brazilian electric car market, and explain the different barriers or advantages Tesla faces when entering into this market. Industry Five Forces Analysis: This section is meant to complete an industry “Porter’s Five Forces” analysis regarding the Brazilian electric car market. This analysis includes the forces of “Bargaining Power of Suppliers”, “Bargaining Power of Buyers”, “Threats of New Entrants”, “Threats of substitution”, and” Industry Rivalry”. Recommendations for market entry into the foreign market: This section makes 3-5 recommendations regarding why Tesla should enter into the Brazilian Electric Car Market and why from a strategic stand point.