There is a contemporary art genre still under the radar of many collectors and dealers: performance art. While still one of the most difficult mediums to sell, performance art is now firmly on the market. Performance art is, however, finally coming in from the margins with a flood of prestigious exhibitions and museum initiatives that throw new light on a medium often seen as a relic of the 1970s. Thus, this thesis must concentrate on the analysis of the art market, performance art history and it’s presence and entrance into the art market. So, the questions which should be asked, how is it possible to speak of buying and selling, or collecting, an art form that has no object, only a process and an experience?
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